As a part of the latest effort to stand out among a crowded pool of competitors, Hyundai has announced a collaboration with Amazon and their Prime Now service, which offers quick deliveries in about 30 major cities in the United States. The program, called "Prime Now. Drive Now.", gives protective buyers of the 2017 Hyundai Elantra the ability to schedule a test drive anywhere in an eligible city for up to 60 minutes, with the ability to go to local dealership afterwards to learn more about the vehicle.
The "Prime Now. Drive Now." program will only run in eligible cities the weekends of August 20-21 and August 27-28. Given the nature of this initial run as a test for the service, it shouldn't be surprising to see it make a return in the future. It's a new and exciting way to get new Hyundai models to potential customers, and just other way that Hyundai is attempting to innovate within the traditional auto marketplace.